Conference Objectives

  • Bridging the gaps between academics and practitioners through creating collaborative links between scientific research and the industry. 

  • Identifying new research areas, facilitating collaborations and providing networking opportunities in various business areas. 

  • Provide a platform for researchers to develop their research further with insights from experts, practitioners and academics in the field. 

  • Provide an opportunity for faculty and students of CEPS, and Oman to gain exposure and become acquainted with international scholars and experts. 

  • Providing a professional space for knowledge sharing, and highlighting the most current business issues from global and local perspectives. 

  • Highlighting contemporary practical challenges and keeping up to date with innovative solutions in the dynamic business world.

Conference Venue



Management (not limited to)
Marketing (not limited to)
Corporate Social Responsibility.
Building long relationships with customers
Corporate Governance Practices.
Consumer insights
Digitalization in HR.
Customer Satisfaction
Employee Experience & Engagement.
Customer loyalty
Entrepreneurship & Family Business .
Digital marketing
Ethics, Values, Trust and Conflict Resolution.
Fashion marketing
HR Analytics.
International marketing
HRM Policies and Practices.
Marketing opportunities and challenges with social media
Human Resource Management.
Marketing research
Impact of AI on HR
Marketing strategy
Motivation and Empowerment .
Pricing strategy
Leadership .
Social marketing and behavior change
Team Performance Management.
Islamic Marketing
Technology and Innovations in HR.
Social Marketing and Behavior Change
HEIs adaptation during COVID 19: The lessons learnt.
Advertising and Promotion
Employee Wellness and HR Departments
Flexible work arrangements
SMEs during the pandemic: Challenges and Solutions
Managing the performance of academics
Teaching Business and Economics during COVID: Tools, Techniques and Result
Entrepreneurship & Family Business:
Digital entrepreneurship in family businesses and SMEs.
Digital leadership in family businesses and SMEs.
Emotional intelligence in family businesses.
Socioemotional Wealth (SEW) in family businesses.
Entrepreneurship in education.
Small Business Enterprises (SMEs)
Business performance in SMEs.
Entrepreneurial leadership in SMEs.
Entrepreneurial marketing in SMEs.
Emotional intelligence and leadership
Change Management and managing human capital.

Guest of Honor of the Conference Opening Ceremony

Industry Panel

Research Panel






All papers must be original and not simultaneously submitted to another journal or conference. All accepted full papers will be invited to give the oral presentation at the conference and be published in the ICBE 2022 proceedings.

Manuscripts should be written in English with a single-column, single-space format. Each newly submitted paper should be between 8-10 pages including figures and references. Abstract submission should not exceed two pages. The format to submit the papers is available at (Template for authors). All submitted papers will be judged based on their quality by the technical committee.

The main submission guidelines are:

  1. Prepare your paper based on (Template for authors’ format).

  2. Submit your paper online using ICBE 2022 Easychair account (Paper submission via Easychaier).

  3. ICBE 2022 submissions are required to be double blind (anonymous submissions). In order for the paper to be reviewed, please remove the authors names and affiliations from the paper and upload the pdf file to your Easychair account.

  4. The number of pages should not exceed 10 pages to avoid extra page charges.

Contact Us

Contact Dr. Ali Tarhini
E-mail: alitarhini@squ.edu.om

Organizing Committee

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Dr. Almukhtar AlAbri


Dr.Ali Tarhini


Mr.Jasim AlHakmani

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Prof.Khaldoon Nusair


Dr.Nisar Ahmed


Ms.Nada Al-Mahrooqi

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Dr.Sami AlKharusi

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Dr.Marwa AlHinai


Mr.Nasser AlYarabi


Dr.Hidaya AlLawati

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Dr.Thilina Nirosh